unliked – the UNLIKE DESIGN CO. blog

for the love of material

Posted in Watched by unliked on November 25, 2009

‘Objectified’ is Gary Hustwit’s new film after ‘Helvetica’.

In Gary’s words: “Objectified is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability.

Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential product designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?”

Screenings are rare within India so if you must watch, another way would be to order the DVD straight from the online shop. I just love the little bag that comes free with the online orders!

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