unliked – the UNLIKE DESIGN CO. blog

salone satellite: 20 years of new creativity

Posted in 1, Been, Designed, indiandesign by unliked on July 1, 2017

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In April 2017, we were part of the mega exhibition Salone Satellite: 20 years of New Creativity at Milan, Italy. The exhibition celebrated 20 years of the young designer’s section of the Salone del Mobile – the Salone Satellite. 500 products curated by the Italian architect Beppe Finessi were exhibited at the Fabbrica del Vapore space during Milan Design Week.

 

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Our product, Kvikk, was displayed in the category ‘Typological Innovation’ alongside work by Marc Newson, Nendo, Matali Crasset, Scholten & Baijings, Satyendra Pakhale and a long list of Satellite alumni.

 

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Besides Kvikk, two other selected products by Unlike Design Co. – Ammo and Slot – were also published in a new book by Corraini Editions.

 

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Also included in the exhibition was Indian design studio Studio Avni, the only other Indian representation.

Many thanks to Marva Griffin Wilshire and the team at Salone Satellite and Salone del Mobile for this wonderful opportunity.

Photo © Andrea Mariani and © Unlike Design Co.

unlike design co. for godrej design lab

Posted in 1, Designed, indiandesign by unliked on February 19, 2015

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For the past few months, we have been working to develop a new design prototype with Godrej Design Lab and Elle Decor. The lab is an initiative by Navroze Godrej of Godrej & Boyce to promote and support Indian design and designers. Unlike Design Co. were amongst eight designers and studios selected to be part of the first edition of this very welcome initiative by a proudly Indian consumer product giant.

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Our product proposal with the lab began with a wall utility unit designed for speedy urban lifestyles. Placed next to the main door of the apartment, the idea was to provide the functions of a mirror, shelf and hooks, all installed by the user without much effort. In close collaboration with the team at Godrej, this idea has now further developed into KVIKK – a versatile wall system offering further flexibility and enjoyment for the user.

 

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This week, the prototype developed as a result of this process was presented at the India Design ID 2015 – an annual design event dedicated to interior and space design. The response has been more than enthusiastic from potential consumers, architects, interior designers and retailers.

More details to follow as the lab continues to gains momentum. In the meantime, stay updated at: www.godrejdesignlab.com

Photographs © Vikas Dutt Photography / © Zero9 / © Unlike Design Co. / Video © Godrej Design Lab

The TV series CNBC Young Turks recently covered the Godrej Design Lab as a unique initiative by Navroze Godrej. Watch the video here.

new products in the shop

Posted in 1, Designed, indiandesign, towithfrom, Web by unliked on January 2, 2015

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Our TOWITHFROM webshop has received a new stock of products – this above is a set of Toss soft cases, available in three vibrant colour combinations. Order at this link. It might also be a good idea to follow the TWF Instagram feed and Facebook page to be the first to know of the special stuff (you know what that means).

Photograph © Unlike Design Co. / TOWITHFROM

 

 

new products at salone satellite 2014

Posted in 1, Designed, indiandesign by unliked on May 19, 2014

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Last month at the Salone Satellite 2014 in Milan, we showcased our new furniture and accessories.

The Milan furniture fair is the largest of its kind in the world. Come April and the entire city celebrates its love for design through events, exhibitions, launches and shows. At the heart of this activity is the Salone Del Mobile trade fair that spreads across the Rho Fiera grounds, a complex designed by the Italian architect Massimiliano Fuksas. Within this mega fairground, the Salone Satellite exhibition takes up a portion of Halls 13 and 15 in an area large enough to park two Boeings.

Founded and curated by Marva Griffin Wilshire (We think her interview here is a great introduction) since 1998, the Salone Satellite brings together almost 700 young designers below the age of 35 from proposals that are examined and evaluated by a prestigious Selection Committee drawn from a pool of international professionals from the world of design, architecture and media. 

The focus of the Salone Satellite is to connect young designers with the big guns of manufacturing. Designers showcase their design prototypes with the objective of signing design contracts with a now almost global list of brands and manufacturers. Extensive press and media reports on these prototypes is only natural and an added benefit.

We received our letter of confirmation in November last year and designed and developed these product prototypes to be launched at the fair in April. Focusing more on furniture complements and accessories, our work looks at ‘functional decoration’ – a balance of utility coupled with the pleasure of its visual and emotional ownership.

 

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As a holder of stationery or as an object of decoration, AMMO provides the freedom to decide how and where to use it. Handcrafted in hand rubbed leather, walnut wood and turned eucalyptus wood.

 

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MARGIN is a colour reversible side table in two colored leather that can be flatpacked and assembled easily. Made of plywood and clad in leather. 

 

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KVIKK is a modular wall unit consisting of a mirror, shelf and hooks. Made of ash wood and aluminium, it allows for quick installation with the help of only two screws. The shelf, hooks and mirror slide and lock into the slotted wooden block. A handy assistant while entering or leaving the house.

 

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The HOMETOWN lamp is inspired by the decorated cycle rickshaws from the old city of Banaras. Hand embossed by the same rickshaw craftsman in aluminium, the embossing creates an interesting visual texture even on the inside.

 

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Using only wood and decoratively knotted natural fibre rope, the reversible TEJA frame uses a rope fastening method to do away with cold and un-emotional hardware. No hinges, clasps, wire or hooks. An attempt to return to a sense of functional romanticism. 

 

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Designed in accordance with our approach to decorative function, the SOMEWHAT mirror is handcrafted in leather and offers the additional function of an incorporated shelf.

 

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Adding to the function of a mirror, the ALSO mirror is handmade in leather and includes an inbuilt anodised aluminium hook. 

 

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The SLOT shelf is cut from a single piece of MDF in a way that each piece slots into itself to form a wall shelf.

Delhi, though vast and very resourceful, is not an easy city for a designer to make prototypes to exact and intended specifications. Add a strict deadline, and you’re headed to almost certain disappointment. Within these situations, it is a pleasure to be able to work with Cuir Inde (the manufacturing arm of designer Parminder Pal Singh), BeeHive (the workshop and studio of designer Pankaj Narain) and The New Black Design Studio (by designer and dear friend Rohit Kumar). Them, we thank.

All Photographs © Unlike Design Co.

 

at the milan furniture fair

Posted in 1, Designed by unliked on May 6, 2013

So after years of watching fancy slideshows of it on design blogs, I finally got on to that flight to the Salone Internazionale del Mobile aka the Milan Furniture Fair. We showed two stool prototypes as part of the exhibit of our friend and designer Rohit Kumar – who was selected to present his work within the Salone Satellite 2013, the young designers section of the fair.

 

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This is not the first time we’ve been a part of the Milan fair though. In 2008, we were one of the winners of the GAS World Flag design competition and our t-shirt ‘Flutter’ was on show at Superstudio Piu, Via Tortona during the Salone. The stools we designed are based on the Banaras story we’ve been working on for sometime now – trying to capture in a small yet significant way the soul of a city we love so much.

 

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Big credits to our friend and designer Pankaj Narain who helped us get these products to life and to Rohit, without whom this trip would not have been as exciting as it was.

the 35/20 table

Posted in 1, Designed by unliked on March 2, 2013

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We designed this table especially for the designXdesign exhibition in February and fell in love with it. To make it real, a CNC router behaved itself, obeyed our digital commands via an EPS file and gently though noisily caressed a panel of 10mm PVC foamboard into the shapes we needed – which of-course interlocked into each other and formed what we now call the 35/20 table. A flat pack treat!

twenty days

Posted in 1, Designed by unliked on March 2, 2013

So the 20 under 35 exhibition draws to a close. Its been an exciting twenty days – including the three setup days before the show and the culminating ‘walk/talk’ by each studio talking of their work and visions. Here are some pictures of what we put up, designed specially for the space at the Galerie Romain Rolland at the Alliance Francaise de Delhi. Our main idea for the structure was to derive the entire exhibit through an optimum usage of 4 PVC foamboard (sunboard) panels. And of course to ensure that we could put everything into a car, setup within a few hours and dismantle in minutes. No nails, tape or screws. Success!

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Of-course the more interesting part has been showcasing our work to the public and to the other 19 participating designers and studios. The numerous views, opinions, critique and sometimes downright appreciation has been a rare and valuable reflection we seldom come in contact with. Its been a pleasure and of course we would like to thank Mr. Iftekhar Mulk Chishti and the entire team at designXdesign and Alliance Francaise Delhi for conceptualising the show and keeping it going year after year.

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