unlike design co. for godrej design lab

 

 

 

 

 

 

 

 

 

For the past few months, we have been working to develop a new design prototype with Godrej Design Lab and Elle Decor. The lab is an initiative by Navroze Godrej of Godrej & Boyce to promote and support Indian design and designers. Unlike Design Co. were amongst eight designers and studios selected to be part of the first edition of this very welcome initiative by a proudly Indian consumer product giant.

Our product proposal with the lab began with a wall utility unit designed for speedy urban lifestyles. Placed next to the main door of the apartment, the idea was to provide the functions of a mirror, shelf and hooks, all installed by the user without much effort. In close collaboration with the team at Godrej, this idea has now further developed into KVIKK – a versatile wall system offering further flexibility and enjoyment for the user.

 

This week, the prototype developed as a result of this process was presented at the India Design ID 2015 – an annual design event dedicated to interior and space design. The response has been more than enthusiastic from potential consumers, architects, interior designers and retailers.

More details to follow as the lab continues to gains momentum. In the meantime, stay updated at: www.godrejdesignlab.com

Photographs © Vikas Dutt Photography / © Zero9 / © Unlike Design Co. / Video © Godrej Design Lab

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The TV series CNBC Young Turks recently covered the Godrej Design Lab as a unique initiative by Navroze Godrej. Watch the video here.

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new products in the shop

Our TOWITHFROM webshop has received a new stock of products – this above is a set of Toss soft cases, available in three vibrant colour combinations. Order at this link. It might also be a good idea to follow the TWF Instagram feed and Facebook page to be the first to know of the special stuff (you know what that means).

Photograph © Unlike Design Co. / TOWITHFROM

 

 

TOWITHFROM – significant little things

TOWITHFROM – our webstore long-in-waiting, has been online for a bit now. We call it a shop of significant little things – things similar to those we ourselves have found, discovered, loved and collected in zillions of boxes that share an ever reducing space with us.

The Japanese have a term for it – Zakka, which translates as ‘many-things’. Objects that exude a strong yet soft, cultural character and enhance personal lives and environments through their presence, and possession. A nostalgia of sorts. We could maybe describe it on a parallel with joys such as stamp, shell or coin collecting, the excitement of flea markets and thrift stores or even a profession such as archaeology.

 

An important line of products we are developing at TOWITHFROM are the ‘Made of India’ range. We design and develop these together with Indian craftspeople and they feature their own special TOWITHFROM label – a sign that the product carries a flavour of India that we would like to portray in signature TWF style.

 

As of now, shipping within India is free for products priced above INR 700 and INR 50 otherwise. As an introductory offer, we include a free two-colour 2014 calendar with all purchases. Click here to visit the TOWITHFROM store.

For regular updates, like the TOWITHFROM Facebook page or follow us on Twitter.