unliked – the UNLIKE DESIGN CO. blog

unlike design co. for godrej design lab

Posted in 1, Designed, indiandesign by unliked on February 19, 2015

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For the past few months, we have been working to develop a new design prototype with Godrej Design Lab and Elle Decor. The lab is an initiative by Navroze Godrej of Godrej & Boyce to promote and support Indian design and designers. Unlike Design Co. were amongst eight designers and studios selected to be part of the first edition of this very welcome initiative by a proudly Indian consumer product giant.

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Our product proposal with the lab began with a wall utility unit designed for speedy urban lifestyles. Placed next to the main door of the apartment, the idea was to provide the functions of a mirror, shelf and hooks, all installed by the user without much effort. In close collaboration with the team at Godrej, this idea has now further developed into KVIKK – a versatile wall system offering further flexibility and enjoyment for the user.

 

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This week, the prototype developed as a result of this process was presented at the India Design ID 2015 – an annual design event dedicated to interior and space design. The response has been more than enthusiastic from potential consumers, architects, interior designers and retailers.

More details to follow as the lab continues to gains momentum. In the meantime, stay updated at: www.godrejdesignlab.com

Photographs © Vikas Dutt Photography / © Zero9 / © Unlike Design Co. / Video © Godrej Design Lab

The TV series CNBC Young Turks recently covered the Godrej Design Lab as a unique initiative by Navroze Godrej. Watch the video here.

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new products at salone satellite 2014

Posted in 1, Designed, indiandesign by unliked on May 19, 2014

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Last month at the Salone Satellite 2014 in Milan, we showcased our new furniture and accessories.

The Milan furniture fair is the largest of its kind in the world. Come April and the entire city celebrates its love for design through events, exhibitions, launches and shows. At the heart of this activity is the Salone Del Mobile trade fair that spreads across the Rho Fiera grounds, a complex designed by the Italian architect Massimiliano Fuksas. Within this mega fairground, the Salone Satellite exhibition takes up a portion of Halls 13 and 15 in an area large enough to park two Boeings.

Founded and curated by Marva Griffin Wilshire (We think her interview here is a great introduction) since 1998, the Salone Satellite brings together almost 700 young designers below the age of 35 from proposals that are examined and evaluated by a prestigious Selection Committee drawn from a pool of international professionals from the world of design, architecture and media. 

The focus of the Salone Satellite is to connect young designers with the big guns of manufacturing. Designers showcase their design prototypes with the objective of signing design contracts with a now almost global list of brands and manufacturers. Extensive press and media reports on these prototypes is only natural and an added benefit.

We received our letter of confirmation in November last year and designed and developed these product prototypes to be launched at the fair in April. Focusing more on furniture complements and accessories, our work looks at ‘functional decoration’ – a balance of utility coupled with the pleasure of its visual and emotional ownership.

 

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As a holder of stationery or as an object of decoration, AMMO provides the freedom to decide how and where to use it. Handcrafted in hand rubbed leather, walnut wood and turned eucalyptus wood.

 

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MARGIN is a colour reversible side table in two colored leather that can be flatpacked and assembled easily. Made of plywood and clad in leather. 

 

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KVIKK is a modular wall unit consisting of a mirror, shelf and hooks. Made of ash wood and aluminium, it allows for quick installation with the help of only two screws. The shelf, hooks and mirror slide and lock into the slotted wooden block. A handy assistant while entering or leaving the house.

 

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The HOMETOWN lamp is inspired by the decorated cycle rickshaws from the old city of Banaras. Hand embossed by the same rickshaw craftsman in aluminium, the embossing creates an interesting visual texture even on the inside.

 

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Using only wood and decoratively knotted natural fibre rope, the reversible TEJA frame uses a rope fastening method to do away with cold and un-emotional hardware. No hinges, clasps, wire or hooks. An attempt to return to a sense of functional romanticism. 

 

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Designed in accordance with our approach to decorative function, the SOMEWHAT mirror is handcrafted in leather and offers the additional function of an incorporated shelf.

 

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Adding to the function of a mirror, the ALSO mirror is handmade in leather and includes an inbuilt anodised aluminium hook. 

 

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The SLOT shelf is cut from a single piece of MDF in a way that each piece slots into itself to form a wall shelf.

Delhi, though vast and very resourceful, is not an easy city for a designer to make prototypes to exact and intended specifications. Add a strict deadline, and you’re headed to almost certain disappointment. Within these situations, it is a pleasure to be able to work with Cuir Inde (the manufacturing arm of designer Parminder Pal Singh), BeeHive (the workshop and studio of designer Pankaj Narain) and The New Black Design Studio (by designer and dear friend Rohit Kumar). Them, we thank.

All Photographs © Unlike Design Co.

 

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