unliked – the UNLIKE DESIGN CO. blog

TOWITHFROM – significant little things

Posted in 1, towithfrom, Web by unliked on March 17, 2014

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TOWITHFROM – our webstore long-in-waiting, has been online for a bit now. We call it a shop of significant little things – things similar to those we ourselves have found, discovered, loved and collected in zillions of boxes that share an ever reducing space with us.

The Japanese have a term for it – Zakka, which translates as ‘many-things’. Objects that exude a strong yet soft, cultural character and enhance personal lives and environments through their presence, and possession. A nostalgia of sorts. We could maybe describe it on a parallel with joys such as stamp, shell or coin collecting, the excitement of flea markets and thrift stores or even a profession such as archaeology.

 

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An important line of products we are developing at TOWITHFROM are the ‘Made of India’ range. We design and develop these together with Indian craftspeople and they feature their own special TOWITHFROM label – a sign that the product carries a flavour of India that we would like to portray in signature TWF style.

 

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As of now, shipping within India is free for products priced above INR 700 and INR 50 otherwise. As an introductory offer, we include a free two-colour 2014 calendar with all purchases. Click here to visit the TOWITHFROM store.

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at the milan furniture fair

Posted in 1, Designed by unliked on May 6, 2013

So after years of watching fancy slideshows of it on design blogs, I finally got on to that flight to the Salone Internazionale del Mobile aka the Milan Furniture Fair. We showed two stool prototypes as part of the exhibit of our friend and designer Rohit Kumar – who was selected to present his work within the Salone Satellite 2013, the young designers section of the fair.

 

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This is not the first time we’ve been a part of the Milan fair though. In 2008, we were one of the winners of the GAS World Flag design competition and our t-shirt ‘Flutter’ was on show at Superstudio Piu, Via Tortona during the Salone. The stools we designed are based on the Banaras story we’ve been working on for sometime now – trying to capture in a small yet significant way the soul of a city we love so much.

 

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Big credits to our friend and designer Pankaj Narain who helped us get these products to life and to Rohit, without whom this trip would not have been as exciting as it was.