unliked – the UNLIKE DESIGN CO. blog

unlike design co. for godrej design lab

Posted in 1, Designed, indiandesign by unliked on February 19, 2015

gdllogo

 

 

 

 

 

 

 

 

 

For the past few months, we have been working to develop a new design prototype with Godrej Design Lab and Elle Decor. The lab is an initiative by Navroze Godrej of Godrej & Boyce to promote and support Indian design and designers. Unlike Design Co. were amongst eight designers and studios selected to be part of the first edition of this very welcome initiative by a proudly Indian consumer product giant.

KVIKK_product

kvikk_setting_wpress_500

Our product proposal with the lab began with a wall utility unit designed for speedy urban lifestyles. Placed next to the main door of the apartment, the idea was to provide the functions of a mirror, shelf and hooks, all installed by the user without much effort. In close collaboration with the team at Godrej, this idea has now further developed into KVIKK – a versatile wall system offering further flexibility and enjoyment for the user.

 

kvikk_idf_gdlstall_bw

kvikk_idf_zone_bw

kvikk_idf_details_bw2

This week, the prototype developed as a result of this process was presented at the India Design ID 2015 – an annual design event dedicated to interior and space design. The response has been more than enthusiastic from potential consumers, architects, interior designers and retailers.

More details to follow as the lab continues to gains momentum. In the meantime, stay updated at: www.godrejdesignlab.com

Photographs © Vikas Dutt Photography / © Zero9 / © Unlike Design Co. / Video © Godrej Design Lab

The TV series CNBC Young Turks recently covered the Godrej Design Lab as a unique initiative by Navroze Godrej. Watch the video here.

Advertisements